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Hello, I'm Cheli

I am an art director with a great eye for concepts and visual thinking, and a passion for creative marketing. I have ten years of experience in branding, design and conceptualization, using a diverse range of skills to produce impactful messages for various media.



Work Experience

Art Direction, Copywriting & Advertising

ACC Tirza Grannot


Visual Communication

Prog College of Design and New Media

After Affects, Animation & Video Editing

Mentor College of Design and New Media

BA in Occupational Therapy

Haifa University

Senior Creative Art Director, Gitam BBDO

2020 – Present

Creative Art Director, BBR Saatchi & Saatchi

2019 – 2020

Occupational Therapist

2016 – 2019

Freelance Creative Designer / Video Editor

2013 – 2016


Graphic Designer, Yom Le'yom Magazine

2009 - 2013

Now that you've gotten to know me a bit, it's time to loosen the tie and share some fun facts about myself:

I LOVE baking. In fact, there's an Alfajores pie named after me.

I was born and raised Orthodox in Bnei Brak, and a sinner since 2010. Baruch Hashem.

I'm a dive master and i dive monthly.

I'm in love with flights and recently shared my story on TV of how I turned one into a creative celebration.

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